Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes.īenefits of Snapchat for businessįirst things first: Know that Snapchat might not be the right social media platform for every business. If your business wants to connect with people under the age of 35, Snapchat is the place to be.ĭata from Snapchat reveals that the social platform reaches 75% of millennials and Gen Z and 23% of American adults, outpacing both Twitter and TikTok.ĭata also shows that Snapchat is an engaging platform for this younger audience. On average, users spend 30 minutes per day using Snapchat. While users are connecting with friends over Snapchat, they are also likely to discover new businesses. The typeface’s DNA needed to be drawn and not just generated on a screen - so I set aside a year.Snapchat’s current design connects friends via the ‘Chat’ button on the left-hand side of the home screen. I wanted it to avoid the trappings of robotic sans, quick tricks and compromises. When I look at Aaux Next (and have for the past few years) I see another typeface trying to eek out. Now I'm married, kids, dog and have found that I've turned into a big softy.
With Aaux Next, I strove to be mechanical, cold and unforgiving with it. I worked out Aaux Next to settle my issues and love for Akzidenz. At its core, it is the maturation of the Aaux Next skeleton I developed years ago. From the onset, I intended this typeface to be a true workhorse that offers infinite options and flexibility for the user. I am NOT trying to reinvent Helvetica (snore), so get that out of your system. I was trying to unify the prevailing traits of German and English Grotes(que/k)s in order to make something different but familiar. In B-movie awesomeness, Air began as Grotesk vs.
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